Located at 138 Wooster St. in the heart of Soho, Liquor Laboratory – best known as Liquor Lab – is a hands-on, interactive craft beer, wine, spirits and cocktail event space where guests can experience custom beverages like never before.

Think of this as a cooking class, but solely for specialty sips. While learning about recipe history and preparation, attendees shake, stir and sip delicious drinks. A category-specific professional leads each instructional session, as guests follow along step-by-step and discover the evening’s focus in a fun and exciting atmosphere.

Liquor Lab encourages socializing with friends and meeting new people. During the tutorial, there are opportunities to interact with the class leader and win prizes.


There are many types of event formats. Similar to buying tickets to attend a show, you must reserve a spot at the cocktail mixing table in advance. Please see our FAQ page for more info.


Purchase tickets through the 'Classes Page' and select the date, time and class you wish to attend. Spaces fill weeks in advance. Please secure your date and time carefully. Tickets are transferable.  Each class/event is led by a beer/wine/spirits specialist in addition to various category specific guests.  Additionally, bar assistant(s) are on hand to aid guests in any cocktail challenges that (may) present themselves. 


To book office, holiday, or team building events or to organize a birthday/special occasion, please view the 'Private Events' page.

Behind The Bar

  • Freddie Sarkis CCO (Chief Cocktail Officer): Freddie Has been in the craft cocktail community since 2005 working in Chicago, Miami, Pittsburgh, Toronto, and Budapest. Responsible for contributing to programs such as Celeste, Bordel, and the Broken Shaker, he was also a national brand ambassador for Beefeater and Plymouth Gin. In addition to Freddie leading sessions at Liquor Lab, we have many world class guest bartenders and specialists that contribute to events and themed nights, as well as a few surprise guests.