June 3rd - Jack Daniels Sales Education and Training Course

NUMBER OF TICKETS

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ABOUT

The Course is for: Distributor Sales Team

Number of Guests: Up to 45

Course Description:

In this hands-on course, bartenders will gain a deeper understanding of Jack Daniels, as well as the hands-on know-how to creating new cocktails that will help gain menu placements and drive velocity.

Run of Show:

Catering Spread Upon Arrival

  • PRODUCT KNOWLEDGE: 

    • Category knowledge:
      • What makes Tennessee whisky different than other American whiskey.
      • What is Bourbon and the differences between them.
    • Review : Jack Daniels Brand Story ( Taught by the BA or Elayne Duff)
    • Tasting: Jack Daniels Black, Gentleman Jack and Woodford Reserve

     

  • COCKTAIL CREATION: Teach guests how to create cocktails that fit into 4 different types of accounts

    • REVIEW BAR TOOLS AND HOW TO USE THEM
      • Practice with water
    • REVIEW CLASSIC COCKTAIL CATEGORIES:
      • The 4 main categories that should be aware of:
        • Boozy & Stirred ( 3 ingredient/aromatic cocktails),
        • Sours/Daisy,
        • Collins
        • Highball
      • The standard formulas for each
      • The technique for creating them
        • When to shake
        • When to stir
        • When to build
      • THE CLASSICS:  
        • Review the # 1 selling classics drinks
        • How to Incorporate Jack Daniels by switching like for like